On June 6, in the framework of St. Petersburg International Economic Forum, a session was held, titled "Is the Media a Participant or an Observer in Global Conflicts?" It is difficult to imagine modern politics without the active participation of the media. Increasingly, the media not only performs an informational function but may also act as a participant in conflicts. Can we say that the media in the 21st century are merely observers of global affairs, covering international conflicts in an unbiased manner? What is the impact of media companies as information wars become increasingly important strategically and episodes have increased in frequency? If the media is indeed the fourth pillar of power, is the responsible use of the media essential to the world order? How might changes in the media impact global politics?